It is essential for any business in today’s digital age to create a free website. However, simply having a website doesn’t instantly guarantee success. Your website must have certain key elements to attract and retain visitors, generate leads, and ultimately drive sales in the most effective way possible. If you are a business owner looking for a way to garner more customers, having a checklist containing the elements required in a perfect website will benefit you greatly. In order to know what your website needs, here are five things you should consider and add during the creation process.
1. User-Friendly Design
A user-friendly design is essential for keeping visitors on your website and improving the overall user experience. When using a website builder, you should ensure that your website is easy to navigate, has intuitive menus, and displays a clear hierarchy of information. Additionally, your website should be optimised for all devices, including desktops, laptops, tablets, and smartphones. This will help make your website accessible and usable for all visitors, regardless of the device they use to access it. After all, navigating through a website that isn’t viewable on the phone is a little frustrating.
2. Fast Loading Speed
Fast loading speed is crucial for keeping visitors on your website and improving the user experience. A slow-loading website will not only frustrate visitors but also hurt your search engine rankings. You should optimise your website’s images and code to ensure that your website loads quickly, even on slower internet connections. As you create a free website for your business, you should use a fast and reliable hosting service to ensure that your website is always available and accessible.
3. High-Quality Content
High-quality content is the real foundation of a successful website. The website should provide valuable and relevant information to your target audience by addressing their needs and answering their questions. Your content should be well-researched, original, well-written, and regularly updated to stay interesting and relevant. You should use visual elements like images and videos to break up text and make your content more engaging, especially since a page filled with nothing but text can bore people quickly. Thankfully, a website builder can make it easier for you to add visuals without the process being too complicated.
4. Clear and Compelling Value Proposition
Your website’s value proposition is a statement that explains why your product or service is unique and valuable to your target audience. It should be prominently displayed on the homepage when you create a free website so you can clearly communicate what makes your business different from your competitors. Your value proposition should be concise, easy to understand and speak directly to the needs and wants of your target audience.
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