After knowing the steps on how to build your website, it can also help you to learn about the contents you should include in your web design. Well, you can put any images, videos, or articles, but it doesn’t automatically mean they will be helpful to your website credibility. There are rules you should follow when making your websites, and, at the same time, you can also express your creative expressions.
Think of a website as your canvas, and you’re a painter. When painting a portrait, it’s not necessary to use all colours in your palette. There should be a balance in your colour scheme to get the image you want. Website design is also about balancing the theme, aesthetic appeal, and online content. Hence, you should bring equilibrium among the content, branding, colour scheme, etc.
So, make your website like a beautiful painting by knowing the things to include that improves credibility, aesthetics, and online presence.
What Should You Include in Your Website
Now, you want a website for your business, blog post, or even a travel diary online. But, your problem is you don’t know what to include on your website. Maybe you find yourself wondering, what picture should I put? Do I need to upload articles? Or how can I shape my brand identity? Many questions run in your head, and it can confuse your web design planning process.
So, save yourself some headache and continue reading this article as your guide to know what to include in your website design.
1) Your Objective
When online users visit your website, they should know your objective. Is it for entertainment tutorials, advocacy or for your eCommerce business? Better add an “about us” section, where you can explain the goal of your website. This way, your visitors will know what your purpose is on the online platform.
Better look for a website design company in Singapore that can help you include concise objectives on your website. Also, if you set a target, you can stick to a goal and strategies to achieve your milestones every year.
2) Your Branding Style
What do you think when you see a symbol of a bitten apple? For sure, the technology company Apple comes into your mind. What about the letter M with a yellow colour? Probably, you’ve thought of McDonald’s, the fast-food restaurant. See, branding is essential to gain more recognition from different types of customers. Fortunately, you can establish your branding with web design.
Your brand identity should also give a sense of what your products or services are about to customers. Is it for fashion, food retail, or gadgets? Keep in mind that your website can help you present your brand identity in the online world.
It will help if you look for website design services that can provide you with branding materials. This way, you can showcase your identity, goal, and purpose.
3) Written Contents: Articles, Captions, CTA
The written contents of your website can help retain your online visitors. With articles or captions, they can read more about your business or blogs. This way, the online visitors discover more about your website. You can also look for website design services that offer SEO techniques that improve your website traffic.
Also, don’t forget to include call-to-actions, such as call now, order now, call us today, let us help you, and so on. CTA encourages visitors to take action about your products or services. The website design company should not forget these written contents for better interaction with potential customers or clients.
Lastly, the written content can make your website look credible. After all, who would trust a website with an irrelevant article or suspicious wordings?
4) Visual Content: Image and Videos
If your website has only written content, the online visitors can feel bored and overwhelmed. Hence add some images and videos to give the users something to look at or watch. Keep in mind that most people nowadays have shorter attention spans. They prefer contents that are easy to digest. Hence, include quality images and videos in your website design.
To know if the pictures or videos are relevant to your website, partner with a website design company to help you update your website from time to time. They know what kind of pictures or videos like infomercials are up to date because they are knowledgeable about web design trends.
5) Website Adaptability
It is also essential to include adaptability in your website design. You can look for a responsive web design in Singapore that can make your website adaptable with any device, from desktops to gadgets. In doing so, people can reach your website with whatever they use. All they need is an internet connection to visit your website.
You can also consider the colour scheme of your website so it can adapt to online user preferences. Too light or too dark a website can impact the view of your people to your credibility. For some, they may think that it’s too empty or too crowded because of contrasting colours. Hence, value adaptability so most people can navigate your website.
6) Customer Review or Client Testimonials
You can also add customer reviews or client testimonials in the comments section so your viewers can trust your products and services. You can talk with your website design company to include a section where people can share their experience with your business. If you have a blog post, open a comment section so people can also share their opinions.
It will also give an impression that you are confident about your products or services because you are open about public opinion or scrutiny. If you include this in your web design, you can also use it to improve some areas of your business.
Providing Quality Content for Websites
Building your website is about providing quality content, from articles to pictures. If you want to look more credible, it’s better to look for website design services that can complete the look of your entire website.
To improve your online presence, you should partner with eFusion, a website design company in Singapore. They can help you with your website design, like responsive web design. So, visit their website and consult their professionals today!