Social media is said to be one of the best marketing platforms where you can grow your business extensively and reach a large number of target customers. In today’s age, with the growing popularity of social media marketing, people have started their businesses and promote them on various social media platforms that include Facebook, Twitter, Instagram, and so on.
Nowadays, these social media sites are not only used for sharing content and interacting with friends and families. It is an effective marketing tool that can help you achieving your business goals.
You need to approach your audience the right way otherwise you may lose your potential leads and this may even lead to unlike your page because customers mainly look for engaging and interesting content.
Though social media has become an effective marketing tool in these days, still one should understand the fact that selling on social media in Dubai does not mean promoting or advertising your products or services online. Here, social selling means you are using this platform to connect with potential sales prospects and nurturing relationships in order to convert sales leads into potential customers.
Now, let’s check out some useful tips on selling on social media in Dubai. Following these tips will help you promote your business through the social media platform.
- Think about relationship with your customers and not dollar signs
While promoting your business on social media, you need to make sure that you are posting relevant and non-sales content. You must focus on adding value to your customers’ feeds. As per the reports by LinkedIn, buyers who remain active on social media can receive user input from the industry experts. In fact, around 70% of buyers are interested in having a conversation with potential buyers.
You must try to know your potential customers by asking engaging questions, answering them in a timely manner, and respond to their comments. All these things will help to build loyalty and trust with your customers.
- Must take enough time to build your accounts
Make sure that your profile is filled with proper information and you complete all fields. If your business has a website, mention your website link in the profile, add the phone number and other relevant information.
- Choose to message wisely
What works on a specific social media platform may not work on other platforms. Therefore, you need to do careful research work. You have to find out where your potential customers hang out or where they talk about business.
Basically, LinkedIn is more business focussed and so people are more comfortable with market messaging here. On the other hand, Twitter has a great search function that enables you to find relevant topics and gain interesting business ideas. Facebook has many communities where you can join and grab new customers.
Therefore, by customizing your messages for each social media platform, you can grab the right audience.
- Post-user-generated contents for sell
You don’t need to do the entire social selling work today. There are many ways through which you can use user-generated content as per your advantage.
Therefore, these are tips that you should follow for selling on social media in Dubai.