The work of artists and photographers does not end with producing masterpieces. If you are a hobbyist, you would just display your work in your home, office or studio. On the other hand, if you are a professional artist or photographer, you need to make a living out of your artwork. Displaying your work in your art gallery or studio will not do you any good. Only when you sell more artwork and more photos you will be able to earn a decent living.
Not all good artists are good at promoting their work. This however is no good excuse. You either learn to improve your visibility or perish. It is totally up to you. Here are few important tips on how to reach larger audience.
Before you make any new efforts, we recommend that you first take your time to review the efforts you are currently making to promote your work. List all the things that you are doing to increase your visibility. It is not enough to use just a single approach to promote your work. You need to use multiple methods to promote your work.
Do you already have a local art gallery or a studio? If you are a professional artist or a photographer, you need to have one. If you already do not have one, set up one immediately. The longer you delay the longer it will take for you to succeed.
Talk to your friends, colleagues and neighbors about the nature of your work. Invite them to your studio. This will help a great deal in spreading the word around in your locality. As and when there is a need, people will think of your studio if they have already heard about it.
The next step is to take your work online so that not only local customers can access it but also global customers can access your work. In order to do this, you could choose to promote your work in the social media platforms. However, do not stop just with the social media platforms. You will need to go further and find the best art websites where you can upload your work to get feedback from the other users and also sell your work. This will increase your visibility exponentially. If you could upload your work regularly, you will be able to get steady stream of calls and enquiries regarding your work.
When you upload your work in the artist websites, include the link to your artwork in your email signatures. Share the link in the social media platforms and tell people that they can purchase your work online.
There are no shortcuts as far as boosting your online visibility is concerned. You need to work consistently building your audience gradually both online and offline. This requires a lot of patience. Those who expect fast results try to make some random marketing efforts and think that they have done enough to increase their reach. Stay away from such mistakes and give your work the visibility that it deserves.
