Virtually every industry on the entire planet has been somewhat affected by the introduction of technology during this digital age, and primarily the introduction of the internet to the market. This has ensured there has been a trend in which many industries have migrated from land-based shops to online alternatives, and this is no different within the gambling industry and below we investigate why online gambling has overtaken land-based alternatives like casinos and bookies on the high-street.
One of the main reasons why online gambling has overtaken land-based alternatives as the main format of gambling is since online gambling sites are able to offer high payout percentages for players in comparison to land-based alternatives. For example. Most online slots have a return to player percentage of about 94% to 98% whereas in a land-based casino, this RTP percentage is considerably lower at 85 to 90%. What this essentially means is that the chance of winning on an online casino is considerably higher on online casinos, and this is the same within the sports betting industry due to the competition that is now online, gambling operators will therefore offer better odds than in physical betting sports.
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Furthermore, we are now finding that online gambling sites can offer a bigger game selection including slots, table games and other types of casino games online. Games online are provided by third-party game developers like NetEnt, Microgaming and Blueprint and it means that online casinos can benefit from using these rather than in a local casino where they are limited to the physical games that they have on offer.
And finally, another reason why online casino has been able to benefit over land-based alternatives is since online casinos are able to offer bonuses upon sign up which gives you more to play with, which can in turn increase your chances of turning a profit on these casinos. Due to the online market being so competitive, online gambling sites have to offer these bonuses to entice in new customers and stop them moving to online competitors and has become the main reason why online gambling has become so popular.